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Microsoft Windows Vista Clearifies with Demetri Martin
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Demetri Martin has done many things—he's written for Late Night with Conan O'Brien, trendspotted for The Daily Show with Jon Stewart, and generally carved a niche as one of the brightest up-and-coming talents in comedy. Thanks to McCann Worldgroup executive creative director Rob Bagot and Mekanism executive creative director Tommy Means, he's adding a few more feathers to his cap—including a one-hour Comedy Central special, a nationwide comedy tour, and a seven-episode webfilm series at his very own website, Clearification.com. It's all part of a multi-pronged marketing campaign to promote Microsoft's Windows Vista software, while shining a much larger spotlight on Martin's easygoing and insightfully witty comedic style. The website in particular is a perfect snapshot of the essence of Demetri, with amusing animations and even more amusing (and random, and rambling) observations.