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Milwaukee's Best Goes Ultra-Male

Published on .

Milwaukee's Best "Milbestlight.com"
Following in the footsteps of testosterone-fueled brands like Axe and Maxim, Miller label Milwaukee's Best has launched a new website from Mother/N.Y. and Boston's Barbarian Group that might put anyone's maleness to the test.

In addition to a timeline of "Man Moments" and a collection of downloadable pinups, the site includes some surprisingly difficult games in which users try to ogle a friend's sister without getting caught, attempt to not dance to Top 40, and struggle to hold back the tears after watching a sad movie with the guys. Even the privacy policy is read aloud by some sweaty he-man. TV spots are slated to debut on the site next week.

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