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MINI Gets Action With Hammer & Coop
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What do you get when you blend Starsky & Hutch with Knight Rider? Hammer & Coop, that's what. Man (Jim Turtledove, a.k.a. Hammer) and car (the 2007 MINI Cooper, a.k.a. Coop) star as an intentionally cheesy action flick duo in Butler, Shine, Stern & Partners' multi-platform campaign for MINI, which revolves around a six-part webisode series directed by Todd Phillips (veteran helmer of such hits as Old School and—wouldn't you know it—Starsky & Hutch!). The Hammer & Coop website also boasts fun features like the Action Name Generator and a soon-to-be-uploaded music video that casts Asia's "Heat of the Moment" in an entirely different light.