Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

MINI Enjoys Dominating Winter

Published on .

MINI "Dominate Winter"
The MINI Cooper is fully equipped to give drivers complete control over icy winter conditions. Similarly, the leather-clad dominatrix who greets visitors to the MINI Canada homepage is fully equipped to demonstrate the vehicle's safety features in a decidedly kinky manner. Clicking on various parts of the car unlocks full-motion video of the merciless mistress whipping, flogging, paddling, spanking and teasing the submissive MINI while a suggestive voice explains how each feature helps you dominate winter.
Most Popular
In this article: