Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

MINI Raises the Roof

Published on .

MINI "Roof Studio"
As if driving a MINI Cooper wasn't enough of a statement on your personality, the British car manufacturer wants you to express yourself with customized designs for the roof of your ride. The flash-heavy "Roof Studio" site allows visitors to view tons of unique designs—ranging from simple checkerboard designs to elaborate masterpieces that would look more at home in a modern art exhibit—as well as upload your very own. Budding aritsts can even utilize the design studio function to paint their own graphics.
Most Popular
In this article: