MINI's Wild Ride

Published on .

MINI: Obliterate this website.
Although this execution has all the attitude of Crispin Porter + Bogusky's U.S. work for MINI, this truly interactive effort comes courtesy of London agency WCRS.

After a truck pulls up alongside the underlying webpage, users are invited to motor an animated MINI over the surface of a parody of the MSN homepage, grinding it up with treadmarks and broken links. At the end, the game rates your level of destruction and refers you to MINI's U.K. website.

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