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Mitchum Cranks Up Man O' Meter
Published on .
Your manliness can now be quantifiably measured—no ruler required. Those who fancy themselves Mitchum Men can check out the Man O' Meter at the deodorant maker's website. Administered by the brand's "No Sweat" spokeswoman Nina, the interactive quiz asks a series of revealing questions to calculate a total manliness score—the manlier your responses, the more revealing Nina gets with her own responses. Just a little extra motivation to cowboy up.