Filmed in hi-def, Spacey's resulting opus will now make its online world premiere on May 16 at a microsite designed by IWC's digital agency, Futurecom. "IWC as a producer of mechanical timepieces always had a history of a digital pionieering spirit," says Futurecom creative director Roger Ruegger. "When IWC managed to get Kevin Spacey to write and perform a play at their 'Serata di Leonardo,' it was always obvious that an online audience would be even more promising to reach."
The site itself offers plotline info, a making-of featurette, images from the original performance, and a short Flash-enabled film on the evolution of the Da Vinci timepieces. And as for Spacey, while he's yet to fully return to form on silver screens back here at home, it's good to see Mr. Keyser Soze/John Doe himself reveling in another time-honored mystery.