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Move over, March Madness. Mountain Dew is sponsoring its own tournament filled with feats physical greatness, in the form of the Frawg Slurpee Challenge. To illustrate the green apple-flavored drink's ability to cause ordinary people to move their bodies in extraordinary ways, Tribal DDB/Dallas filmed 32 different competitors showing off their unique skills—from breakdancing to martial arts to crazy body contortions—in front of a 7-Eleven and placed them in a tournament-style bracket. Over the course of 31 days, visitors get to vote on daily head-to-head matchups to determine who moves on to the next round.