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Mountain Dew Seeks the Top Frawg

Published on .

Mountain Dew
Mountain Dew "Frawg Slurpee Challenge"
Move over, March Madness. Mountain Dew is sponsoring its own tournament filled with feats physical greatness, in the form of the Frawg Slurpee Challenge. To illustrate the green apple-flavored drink's ability to cause ordinary people to move their bodies in extraordinary ways, Tribal DDB/Dallas filmed 32 different competitors showing off their unique skills—from breakdancing to martial arts to crazy body contortions—in front of a 7-Eleven and placed them in a tournament-style bracket. Over the course of 31 days, visitors get to vote on daily head-to-head matchups to determine who moves on to the next round.
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