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Nestle's Finger Points the Way

Published on .

Nestle "Follow the Finger"
Being a follower isn't necessarily a bad thing—provided the object you're following is the golden digit in Nestle's "Follow the Finger" campaign for the Butterfinger candy bar. TV and print ads by JWT point curious onlookers to followthefinger.com, a bizarre website created by interactive agency Threshold where they can play fantastically time-wasting online games like "Corporate Fishing" (in which players use a fishing line and Butterfinger bait to rescue brain-dead employees from an office building), watch a not-so-accurate video history of the fun-finding finger, and listen to messages left by actual callers of the Fun Zone hotline (which you can experience for yourself by dialing 1-866-8FINGER).
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