×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

NFL Facilitates Bandwagon Jumping

Published on .

NFL
NFL "Adopt-a-Team"
Unless your favorite NFL team has already clinched a berth in the postseason, any given Sunday from now until January could be the Sunday your playoff dreams end in tears. To guard against that harrowing possibility, Atmosphere BBDO created the Adopt-a-Team feature at NFL.com. By analyzing your answers to a series of personality-determining questions, the interactive tool determines the perfect team to hitch your wagon to—once your current favorite squad is mathematically eliminated, that is.
In this article:
Most Popular