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The term "air quality" takes on a keyboard-full of new meanings in a website created by Big Spaceship for Nike's Airmax brand—a line of sneakers so light and comfortable that you can run longer and farther than ever. Playing off the new tagline "More Air, More World," the site gives visitors access to a world of visual effects (one corresponding to each letter on your keyboard) that can be used to add some flair to the virtual surroundings of a basketball player or a runner as they put their cushy Airmax's to the test.