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Nike Mixes and Mashes with B-Ballers

Published on .

Nike "Mashup"
Given that you'll never dominate Kobe, Lebron or any of the other NBA stars in Nike's new "Second Coming" TV spot on an actual basketball court, the online video mashup created by Wieden + Kennedy/New York and interactive agency Sarkissian Mason is pretty much the closest you'll ever get to pushing them around. Unlike most video mashups which only give you partial control over the visual and audio content, the Nike Mashup site breaks the entire spot down into more than 70 individual frames organized by categories like dunks, passes and closeups, which you can arrange however you see fit. After choosing the musical style that best matches your cut, you can send your newly edited masterpiece directly to any cell phone via the site's robust mobile component.
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