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Nike Goes Running With Paul Tergat
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Paul Tergat knows a thing or two about running—which is precisely why Nike Running called on the Kenyan marathon world record holder to lend his expert insight in an online short film created by Wieden + Kennedy/Amsterdam. Continuing the 2005 print campaign which displayed the inner workings of the human body, the film follows Tergat around on a guided tour of a virtual body as he explains how sweating too much in cold weather causes your organs to work overtime, resulting in your bladder producing more urine. Luckily, Tergat is there to tell us all about the Nike Sphere React jacket, which boasts specially designed nodes that absorb sweat and keep your body warm and dry—a neat alternative to frequent pee breaks on the road.