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Nike Steps Onto the Dance Floor

Published on .

Nike
Nike "Rockstar Workout - Hip Hop"
You may never be a hip hop rockstar—but thanks to Nike and R/GA, you can at least dance like one. Visitors to the workout section of NikeWomen.com can now step directly into a fully interactive music video starring Def Jam singer Rihanna and a whole troupe of dancers decked out in Nike fitness dance gear. As viewers watch Rihanna perform moves designed by celebrity choreographer Jamie King, cues appear on the navigational bar, inviting you to learn the moves yourself in a series of step-by-step instructional videos. Those who get tired of shaking their booty can shop the fashionable fitness gear from the video or take a quiz to determine whether their dance personality falls more toward "krumpalicious" than "superfreaky."
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