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While it's not a locale that generally rolls off tips of tongues when it comes to promotional hotspots, Nikon has nonetheless chosen Georgetown, South Carolina to promote its new D40 line. In doing so, it turned over 200 townsfolk into young Richard Avedons and Annie Leibowitzes, handing cameras to each one to capture the lives and culture of Georgetown. Once visitors take a stroll through Picturetown, they're greeted with a multitude of photo galleries and background on the campaign. With photo subjects ranging from beaches to dogs to the residents themselves, Nikon virtually brought a town to life with simple shutters and created some vivid imagery in the process.