Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Nokia Rings Up Real Customers

Published on .

Nokia "Its Your Life In There"
Who better to tout the everyday uses of Nokia's cell phones than the real people who live their lives through them? That's the philosophy behind the mobile giant's "It's Your Life In There" website, which expands on the television campaign with additional spots made especially for the internet. Directed by Rob Bindler of Nonfiction Spots, each quirky spot features an actual Nokia owner describing a feature of the phone—the Dukes of Hazzard ring tone, the storage space for digital pictures of a beloved dog, the ability to record sudden flashes of musical inspiration—that's become an integral part of their life. In addition to the ever-growing library of spots (including the original TV spots and the made-for-web releases), the site encourages visitors to get personal by submitting their own life-in-phone stories.
Most Popular
In this article: