On November 7, 2.5 million customers of the Nordstrom department stores received an e-mail inviting them to Nordstrom Silverscreen, a branded interactive media channel created by Fallon that shows videos and lets shoppers create their own outfits from pieces seen in the videos. Celebrating fashion, music, music videos and filmmaking techniques, the site, NordstromSilverscreen.com
, features a different music video each month, launching with remixed '80s hit "Our Lips Are Sealed" from the Go-Gos. With DJ Fat Boy Slim masterminding the song's remix, the classic video also got a remix
from Partizan director Olivier Gondry, who mixed footage of modern women in with Belinda Carlisle and her band. "We weren't beholden to a message or a time frame," says creative director Susan Treacy. "We wanted to do something untraditional that elevates Nordstrom's fashion authority. It's a dream brief." Another notable feature of Nordstrom Silver Screen is the connection of the video to the online store in the "mixing room," where shoppers dress a mannequin and have the option of clicking through to Nordstrom.com to make a purchase. Further uniting the fashion and music are a feature that gives each shoe, shirt and bag a different piece of a fashionista's own remix. Next month's video will be a remix of Culture Club's "I'll Tumble 4 Ya," and after that the site will change in tone, according to Treacy.