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Orbit Infiltrates Cult of Brightness
Published on .
Brilliantly white teeth and a shining smile are both within your grasp—provided you join an online community (more like a cult) of white-wearing hippies utterly devoted to the whitening power of Orbit White gum. Visitors are entreated to "step into the bright" and join the Friends of Bright by watching orientation videos narrated by the Orbit lady from the TV spots, or joining in some spirited sing-a-longs (after which you can download the bright-themed tunes as ringtones or MP3s). You can even upload your own photo to see how spiffy you would look after chewing some Orbit White.