×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Oxygen Enrolls Ladies in Campus Life

Published on .

Oxygen
Oxygen "Campus Ladies"
College humor never gets old—even if the students do. The Oxygen network took that philosophy and ran with it in building the website for Campus Ladies, an original comedy series premiering in January that follows a pair of middle-aged housewives back to college and details the hilariously age-inappropriate antics that ensue. The site is the interactive arm of a multi-media campaign aimed at drawing more viewers to the women's network (the other elements of the campaign are being handled by new agency Toy), and offers coed-friendly features like a spin-the-bottle game on the cast & crew page and a free shower gel giveaway. For extra credit, there's also a blog written by the show's stars, a multiple-choice quiz to measure your party quotient, and plenty of clips and outtakes from the show itself.
In this article:
Most Popular