As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
With all the functions available on the new Treo 680 smartphone from Palm, the world itself starts to look different—as illustrated by this microsite from AKQA. As pedestrians walk through a busy street corner in a constantly repeating video loop, visitors can explore various Treo capabilities like instant messaging, music downloads and web-browsing by clicking on a pair of orange arrows. After each click, the video is altered to reflect the whatever function is being spotlighted—the pedestrians' heads are replaced with emoticons for the IM feature, for example, or they morph into movie extras to illustrate that you can surf Fandango from your phone.