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Figuring that the grass was greener online, PBS turned to Seattle-based interactive agency Peel Interactive Media to create a viral promotion for Texas Ranch House, the eight-part series airing May 1-4 that details the rough-and-tumble lifestyle of Old West ranchers circa 1867. In a stroke of bovine brilliance, Peel strapped wireless cameras onto the collars of individual Texas Longhorn cattle, giving web surfers an authentic "cow's eye view" of the daily grind of life on the range. Visitors to MooTube.com can experience firsthand the grass-grazing, fly-flicking, slow-roaming adventures of cows like Joni, Ima and Watson 101 via "cow cam" video clips and candid "moo-sings" in the Pasture Blog archives.