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For guys, finding the perfect V-Day gift for that special someone can be tough. But Peter Kim Jewelry wants to make it easy with a refreshingly honest interactive experience created by Publicis & Hal Riney. Visitors are prompted to give a virtual girlfriend a series of gifts of ascending romantic value, culminating in a blingin' bracelet from the classy jewelry store. The various reactions of the girlfriend teach all would-be casanovas a valuable lesson: jewelry never fails—and your sweetheart might even reward you with a gift of your own.