It's cheeky. It's ballsy. It's a new website from Tribal DDB/New York promoting the Philips Norelco Bodygroom, and it certainly isn't bashful about addressing the most uncomfortable aspects of male shaving. Visitors struggle to restrain their laughter as the ridiculously cheesy host hams it up in his bathrobe, providing a candid testimonial for the Bodygroom's delicate touch in shaving those hard-to-reach hairs in a man's most sensitive areas. Thankfully (or not), the names of those areas are conveniently censored with a requisite bleep and the flashing of various fruits, vegetables and the occasional ruler across the screen. In addition to a handy product FAQ and a helpful "where to shave" guide, the site also puts the host's musical talent on display in a stirring music video.