Pitman's Got Game

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Dry pits win.
BBH/New York has followed up its surreal "Dry Pits Win" print campaign -- which features Pitman, a three-toed personification of a dude's armpit -- with an online game. Again Pitman is remarkably successful with the ladies, as they fall Tetris-style from the top of the game grid. Stack 'em any way you like, boys.

Credits to Fat Animation for the newly mobile Pitman, to Jasper Goodall for the pin-up illustrations that appear on the game blocks and to Asphalt Jungle for the programming behind the game.

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