×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Pitman's Got Game

Published on .

Dry pits win.
BBH/New York has followed up its surreal "Dry Pits Win" print campaign -- which features Pitman, a three-toed personification of a dude's armpit -- with an online game. Again Pitman is remarkably successful with the ladies, as they fall Tetris-style from the top of the game grid. Stack 'em any way you like, boys.

Credits to Fat Animation for the newly mobile Pitman, to Jasper Goodall for the pin-up illustrations that appear on the game blocks and to Asphalt Jungle for the programming behind the game.

In this article:
Most Popular