×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Pizza Hut Serves Up Bite-Size Beats

Published on .

Pizza Hut
Pizza Hut "Cheesy Bites"
Jessica Simpson may have written the lyrics for Pizza Hut's "Dream Delivery" spot for the Super Bowl, but visitors to the "Cheesy Bites" micro site get a chance to cue up their own remix of the background music. Each cheesy bite surrounding the site's virtual pizza represents a different sound or beat style, from reggae to wah-wah guitar to honky-tonk, while individual pepperonis stand in for silly sound effects like train whistles and sneezes. After clicking on up to seven cheesy bites, a video of the spot is played with your personal mix accompanying the former MTV newlywed's words.
In this article:
Most Popular