It's now possible to join the intrepid citizens of Crumlin, Wales as they journey deep into the noodle mines to extract the precious Fuel of Britain. How, you say? By playing "Noodle Miner," an online game that lets you experience Mother/London's new TV campaign for Pot Noodle in a decidedly personal way. Players control the movements of a pudgy miner as he scrambles through one of three different mine environments—Chicken & Mushroom, Beef & Tomato and Original Curry—dodging angry sheep and jets of flame in the quest to recover as much of the prized noodle as humanly possible. Great fun, isn't it.