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In an effort to spread awareness for the new PSP title Infected, game publisher Majesco has teamed up with agency The Concept Farm on a series of websites for fake products that slowly succumb to a zombie infection. In addition to the standard gory third-person shooter fare, Infected allows PSP owners to connect wirelessly with other gamers in multiplayer mode, where they can then "infect" their opponents with their very own zombie virus. Playing off that unique feature, the ads start off promoting ridiculous products like Stalker Perfume, Diversion Bras and So So Soda—before a simple click from the visitor clears the way for the zombies to take over.