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Red Stripe's Ambassador (Almost) Fights Lennox Lewis

Published on .

The Ambassador backs down.
In the latest twist in BBDO/New York's longrunning online campaign for Red Stripe, boxer Lennox Lewis makes a guest appearance for what starts out as a scheduled bout with the beer's affable Ambassador.

However, in two online films directed by Hungry Man's Bennett Miller, the Ambassador realizes boxing is dangerous, so he and Lewis cook up some plantains instead. Hooray plantains! The site -- created by Atmosphere BBDO -- includes other whimsical stuff as well, like e-cards from Lennox Lewis proclaiming that "Violence is never the answer."

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