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There's no "I" in team, but there's plenty in Reebok's new "I Am What I Am" online campaign. Created by Zugara, the family album-themed website offers unique insights into the personal lives of several of the sneaker giant's biggest celebrity endorsers. Visitors can click on photos within the album to access intimate video portraits of athletes like Allen Iverson, Mark Zupan and Amelie Mauresmo, and musical artists like 50-Cent, Nelly and Miri Ben-Ari as they all explain what makes them what they are. The global campaign first launched in the U.K., with the U.S. version going live last week and more countries to follow—each spotlighting athletes and artists who hail from that particular homeland.