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The new NFL season kicks off this weekend, and Reebok is celebrating with a kickoff of its own. The league's official outfitter has teamed with interactive agency Zugara to unveil a new football website, coinciding with a television and print campaign from agency McGarryBowen. The TV spots and print ads lead visitors to the "Player Stories" section of the RBK Football site, where they can access extended video footage of pros discussing when they first knew they had made it in the NFL. Visitors to the site can also check out a trio of interactive product demos starring Peyton Manning, DeAngelo Hall and Tory Holt as they show off the advanced features of Reebok's latest gear.