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Rexona Drops In on Riskville
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Manhood is defined by a man's deodorant and his tolerance for risk—at least in the virtual destination of Riskville, created by Australian interactive agency Lowe Hunt for Rexona. Those seeking to join the town's burgeoning population must first answer a battery of questions in the Risk Profiler, after which they can resolve to man up by reading the "101 Things To Do Before You Die" list, watching multiple versions of Rexona's acclaimed "Stunt City" spot, and rolling the Dice of Life for a chance to win an all expenses paid Stunt Weekend in an exotic locale. If you're man enough.