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Tapping into the childhood glee of putting a durable action figure through the proverbial ringer, Rexona unwraps a fun online experience that lets you beat the crap out of a virtual stuntman. After escaping from his plastic packaging, the stuntman finds himself in an alleyway—presumably in the middle of Stunt City, the setting for the popular Rexona TV spot—where any sadistic websurfer with a mouse or keyboard can fling him around like a rag doll. After tossing the stuntman through windows, into walls and onto parked cars, visitors are ushered to yet another online destination—the still-under-construction Action City.