You may not be going to Cannes in 2006, but BBDO/New York is offering up the next best thing: the chance to pick one lucky BBDO staffer to go. A one-page ad with nothing but the web address www.imgoingtocannes.com was distributed at the Cannes Gala during Advertising Week, directing curious readers to a unique interactive experience: a competition which called on BBDO staffers to submit creative entries that explain why they should win the all-expense paid trip to next year’s festival. From now until February, visitors to the site (designed by Atmosphere BBDO) can vote among the five finalists, which range from a racy 20-second spot to a simple line of text on a blank page.
“We’re always asking our clients to take chances, so we decided to walk the walk and be ballsy,” says CD Susan Credle, who along with CD David Lubars chose five finalists from over 60 entries received. “So we made it a competition to build some fun and morale within the agency. It’s just a fun thing that we wanted to do, and it proves that you can take a print ad and make it live further than simply that one space.” Look for more features to be added to the site soon, including tips on getting the full Cannes experience and possibly a blog for festival attendees.