As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
Recognizing that the new Saab 9-5 isn't the only creature prowling the dark forests of Sweden, the Swedish car manufacturer created a stylish website that introduces the various features of the new car through the eyes of a red fox, an eagle owl and other creatures of the night. By clicking on the glowing eyes of a particular animal, visitors can swing around to observe an actual 9-5 parked on the road from that animal's unique vantage point.