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Saatchi Attracts Entusiasts to Toyota's World

Published on .

Toyota "PlanetKaizen.com"
In addition to launching the automaker's new "Moving Forward" campaign, Saatchi & Saatchi/L.A. has also launched a specialized website for Toyota, PlanetKaizen.com, which aims to draw performance enthusiasts in with the sort of technical information usually reserved for car show press kits. Named for the Japanese concept of "kaizen" -- or "continuous improvement" -- the site guides users through the inner workings of Toyota's vehicles and manufacturing processes while providing news about the latest product developments.
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