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Samsung Tosses Sam a Bone

Published on .

Samsung
Samsung "Sam Can Help"
Proving once again the old adage about dogs being man's best friend, Samsung tapped Organic to create a web campaign centered on Sam, a helpful St. Bernard who tells you everything you need to know about the electronics giant's new Q1 mobile device. In addition to a pair of web videos illustrating the features of the super-portable tablet PC, the website boasts an "Ask Sam" tool that lets you direct your questions directly to—and get informative answers from—the knowledgeable pooch himself. While Sam's area of expertise is the Q1 device, he'll offer up some rather amusing responses to a number of completely unrelated queries as well. (Try "Can you bring it to the bathroom?" for kicks.)
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