Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Samsung Unravels Customizable Mystery Film

Published on .

Samsung "Anyfilms"
Wannabe detectives and aspiring film editors alike get a chance to unravel a spy mystery piece by piece, the way they see fit—thanks to Samsung's truly interactive film series. Agency Margeotes Fertitta Powell/NY teamed up with Outside Editorial and The Barbarian Group to craft the customizable web experience, filming 40 separate scenes (each 30 seconds to one minute in length) which can be combined into seamless four-scene narratives—up to 11,000 possible combinations in all. By changing up the sequence of events, users uncover clues that eventually lead them to construct a version of the film that reveals the "Whodunit?" of the mystery.
Most Popular
In this article: