Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sedgwick Rd. Starts Mayhem for Game Boy Advance

Published on .

Nintendo "Start Mayhem"
In support of Nintendo's Game Boy Advance SP, Seattle agency Sedgwick Rd. has launched a website -- www.StartMayhem.com -- to show off the "personalities" of the handheld's various colors. The raucous site, designed by If/Then Studio, features short films directed by Will Hyde of Seattle animation house Fad that show the GBA Flame, Onyx Cobalt and Platinum editions in the midst of extreme activities, including sky-diving and slam dancing.
Most Popular
In this article: