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Skier Intervention

Published on .

American Skiing Company "Ski Interventions"
The American Skiing Company, owners of resorts Killington, Pico, Mount Snow, Sugarloaf, Sunday River and Attitash, is getting a jump on the season of the slopes. Partnering with Woburn, Massachusetts-based Grove Marketing, they launched skierintervention.com, a place for ski bunnies to recruit friends and stage virtual interventions for would-be fellow lift mates using the most effective characters. Possibilities include Euro-hunk Ernst (whose voice is a ringer for Arnold Schwarzenegger), snowboarder Angus and bunny sloper Molly Coddle.
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