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| American Skiing Company "Ski Interventions" |
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The American Skiing Company, owners of resorts Killington, Pico, Mount Snow, Sugarloaf, Sunday River and
Attitash, is getting a jump on the season of the slopes. Partnering with Woburn, Massachusetts-based Grove
Marketing, they launched
skierintervention.com, a place for ski bunnies to recruit friends and stage virtual
interventions for would-be fellow lift mates using the most effective characters. Possibilities include
Euro-hunk Ernst (whose voice is a ringer for Arnold Schwarzenegger), snowboarder Angus and bunny sloper Molly
Coddle.
