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Sports gone to your head? Then you're the target of Ogilvy's new campaign for SportsNet New York, the television home of the New York Mets. Operating under the premise that men will pay more attention to women whose heads have been replaced with TV sets tuned to SNY, fictitious plastic surgeon Dr. Joshua Rosen has opened the Upper West Side Head Enhancement Center. In addition to learning all about the complex procedure, visitors to the center's website can view the TV spots, fill out an evaluation test and even undergo a free trial to see what you would look like—via a webcam—with SNY on the brain.