×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sony Cuts to the Chase for Muteki Home Theater

Published on .

Sony
Sony "Muteki"
What do sword-swinging samurai, hi-tech stereo speakers and Argentina have in common? An online game created by Buenos Aires-based advergame studio Three Melons to promote Sony Argentina's Muteki home theater system. Obviously. Playing off the system's Japanese name ("muteki" translates as "invincible"), the Spanish-language advergame stars a samurai warrior slicing a path of destruction through the forest in search of his own invincibility.
In this article:
Most Popular