Why not see who's advertising around the advertising coverage while you're at it?
Sony Cuts to the Chase for Muteki Home Theater
Published on .
What do sword-swinging samurai, hi-tech stereo speakers and Argentina have in common? An online game created by Buenos Aires-based advergame studio Three Melons to promote Sony Argentina's Muteki home theater system. Obviously. Playing off the system's Japanese name ("muteki" translates as "invincible"), the Spanish-language advergame stars a samurai warrior slicing a path of destruction through the forest in search of his own invincibility.