Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sony Jaks Web With New Viral Spot

Published on .

Sony "Car Jakd"
With the new PS2 game Jak X: Combat Racing in stores now, Sony is doing its best to rev up awareness among gamers—as well as take a not-so-subtle shot at the award-winning "Transformer" spot for UK car manufacturer Citroen—with a viral spot called "Car Jak'd." Featuring sleek computer animation and a groovy dance beat, the spot—which can be found at jakx-game.com/carjakd.htm—follows the dancing robot as he gets what's coming to him, courtesy of one of the game's heavily-armed four-wheeled vehicles.
Most Popular
In this article: