Like a 4am infomercial, the site first greets visitors with amusing video testimonials of CD sufferers, which then leads to a cheery secretary who welcomes you with many options, including a tour of the Center and its three "therapy" rooms, a fetching, fictional Dr. Cate McManus explaining what CD is, and the coup de grace, the "Admit a Friend" feature. Fill out a form with a friend or colleague's name, email address, field of work, and his girlfriend's name, and the Center will send a customized video (culled from hundreds of pieces of footage) of McManus discussing your recipient's own "connectile" issues. "B2B is quite dull usually, so we thought this would cut through the B2B clutter out there," says Goldman. "This is aimed at the business traveler who suffers from [CD]. It gets these businessmen to have a laugh and send to their friends and colleagues." A laugh that is only after the few seconds of shock wears off.