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What can be more entertaining than watching an unsuspecting passenger get tossed around like a rag doll in the back of a cab? Having complete control over that cab, of course. That's the idea behind a truly interactive viral web video created by Organic to demonstrate the benefits of Sprint's new entertainment-oriented wireless service—and entertain sadistic web surfers in the process. By using the arrow and space bar keys on your computer keyboard, you can veer left or right, speed up or slam on the brakes, then watch the previously-filmed reactions of the live-action passenger as he suffers the consequences of the laws of physics. Hidden keys also cause the passenger to perform some unexpected—and hilarious—actions, like pick his nose or swallow a fly.