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Exposure is the name of the game for today's cutting edge youth culture—and it's also the name of Sprite's new online campaign, which mixes elements of blogs and reality TV in documenting the lives of 15 street-ballers, urban artists and musicians. A collaboration between MSN and StrawberryFrog, the "Exposure" website reveals snapshots of each kid expressing themselves through their craft of choice—art, music or sports—in the form of constantly updating video diaries, as well as links to their profile pages on MSN Space.