Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Starbucks Explains What Makes Coffee Good

Published on .

Starbucks "What Makes Coffee Good?"
It takes more than good beans and a fancy cup to make the best coffee in the world. So says Starbucks in "What Makes Coffee Good?", a highly-educational micro site created by Second Story Interactive to demystify the origin of every cup of coffee that emerges from the ubiquitous chain. Visitors follow a coffee bean on a virtual journey from the fields of the coffee farms to the hands of the roasters and the mouths of the tasters, and ultimately to the baristas who serve up your morning latte. Along the way, useful coffee facts and informative video interviews are provided to add extra flavor to the learning process.
Most Popular
In this article: