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Starbucks Explains What Makes Coffee Good
Published on .
It takes more than good beans and a fancy cup to make the best coffee in the world. So says Starbucks in "What Makes Coffee Good?", a highly-educational micro site created by Second Story Interactive to demystify the origin of every cup of coffee that emerges from the ubiquitous chain. Visitors follow a coffee bean on a virtual journey from the fields of the coffee farms to the hands of the roasters and the mouths of the tasters, and ultimately to the baristas who serve up your morning latte. Along the way, useful coffee facts and informative video interviews are provided to add extra flavor to the learning process.