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The Japanese car manufacturer challenges car-buyers to experience the new Subaru Impreza up close and personal by getting behind the wheel themselves. The Shakedown: Subaru Impreza Challenge website spotlights a virtual racing game that goes the extra mile beyond a simple lap around a track: visitors get to customize any of three rally-bred Impreza models, from picking the color and the driver to fine-tuning the suspension and choosing tires to adapt to weather conditions and terrain for each rugged outdoor course.