×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sundown Strikes a Sunburned Chord

Published on .

Sundown
Sundown "Human Piano"
Getting burned by substandard sunblock probably doesn't sound like your idea of fun. Instead, listen to the sounds of other poor, sunburned souls who've neglected to use Sundown's highly protective sunscreen lotion, and are left to express their discomfort as the playable keys of a human piano. When clicked on, each tanning lady emits an exclamation of pain that doubles as a musical note, allowing visitors to the DDB Brasil microsite to record their favorite melodies, or listen to a jukebox filled with the tan tunes of others.
In this article:
Most Popular