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The gay self-improvement movement is no longer the sole province of the Queer Eye fellows, as the Sunsilk Hairapy Guys have burst out of the closet in support of JWT/New York's new campaign for the Unilever brand's latest hair care products. The gabby trio happily dispense advice to girls on all manner of hair and life problems via GetHairapy.com, a stylish video-heavy site that features a "floating dot" Q&A interface, a Hairapy blog, and bios of the Hairapy guys themselves.